The second tool in the SEO PowerSuite family that I’ll take a look at is SEO Spyglass. SEO Spyglass allows the user to perform competitor analysis by revealing all links to a competitors site and then analyzing those links to reveal which links provide the most value to your competitor and why.
This provides an incredible roadmap for your link building efforts. What better place to start acquiring links than on the sites that are already linking to your competitors? After you use Rank Tracker to identify terms which are prime targets due to their combination of competition and traffic then you can go to Google, see which sites have high rankings for those terms and then run SEO Spyglass on those sites. The combination of these two tools is amazing for new clients who know they need to use smarter targeting, but aren’t sure how to start.
The algorithm that SEO Spyglass uses to determine a links worth to your competitor’s site looks at a lot of factors including the page rank and traffic of the domain, the age of the domain, the number of inbound and outbound links etc. The factors are constantly being updated. One thing I love about all of the SEO PowerSuite tools is that they seem to be updated several times a week.
I made a short YouTube video showing how I use SEO Spyglass and the features that I love.
As with all SEO PowerSuite tools, there is a no time limit near full functional free edition that you can download from the site. I used my free edition for well over a month while I was contemplating purchase of the product.
There are two caveats that I will make about this software. One is that if you’re going to be using it often, you should invest in a few private or shared proxies and the captcha service. This has nothing to do with the software itself; it’s just the way search engines work. For my wife’s main site I check three search engines for 92 different terms in Rank Tracker. If I use no proxies the search will take a few hours. I use 5 private proxies I can get the search time to just under one hour and when I switched from 5 proxies to 15 I get the total time down to 8 minutes.
The second caveat is with SEO Spyglass right now there are issues with freezing up when analyzing large numbers of links (over 500) at once. This is not a bug in the software but a limitation in the Java programming language. The developer has stated that they are working on a fix and should have a new release soon. Until that time, instead of analyzing all link factors at once, it’s better to select 500 at a time, right click and update factors. It’s a little bit of a pain, but SEO PowerSuite has proven time and time again that they do an excellent job of maintaining their software and ensuring it’s up to date.