The third tool in the SEO PowerSuite family that I’ll take a look at is Website Auditor. I don’t use Website Auditor as much as I use Rank Tracker or SEO Spyglass but it’s still a must have tool for a SEO enthusiast or provider. It is still the first tool I run when I get a new client.
Website Auditor grabs every page of a website and then analyzes it for structural errors and meta data issues that could be modified to improve the websites on-site optimization.
Some of the things it checks for include
- Broken links
- HTML and CSS code errors or warnings
- Duplicate content
- 404 and other server response code errors
- Not indexed webpages
- Missing, duplicate or too long titles and meta description
There’s a lot of details on the report and it gives you a great product to hand to your client with things that need to be cleaned up SEO wise for them to do themselves, or pay you to do for them.
There are some other sets of functionality in Website Auditor as well. One is a set of tools designed to tell you what traits the results of the top 10 sites for your keyword have in common so you can mimic those characteristics. This can be a fun and useful set of results to view but give every recommendation a common since scan. Sometimes the top results belong to large companies that are at the top in spite of bad on-site optimization not because of good optimization. If you view the results with that in mind, you can find some good suggestions.
I made a short YouTube video showing how I use Website Auditor.
As with all SEO PowerSuite tools, there is a no time limit near full functional free edition that you can download from the site. I used my free edition for well over a month while I was contemplating purchase of the product.
I want to make the same caveat about this piece of software that I made with Rank Tracker and SEO Spyglass. If you’re going to be using it often, you should invest in a few private or shared proxies and the captcha service. This has nothing to do with the software itself; it’s just the way search engines work. For my wife’s main site I check three search engines for 92 different terms in Rank Tracker. If I use no proxies the search will take a few hours. I use 5 private proxies I can get the search time to just under one hour and when I switched from 5 proxies to 15 I get the total time down to 8 minutes. Scans for websites with a lot of pages can take a long time but the results are worth waiting for.